Who it is for
Content leads who need every piece checked before it ships.
What we built
Every content run is traced, approved and humanized before it ships. ArcLayer designed and built WriterDean with its own design system, from the first decision to the release.
What it does
Three things WriterDean does, as they appear in the product.
Every run is traced
Brand context, research, strategy and outline are recorded step by step for each run.
Approval at each gate
A person approves each stage before the next one starts.
Humanized, then signed
The editor scores how human the draft reads, and the finished piece is signed off.
The film and the system
A ten-second film for WriterDean, made in its own design system. The palette and type below are the ones the product uses.
- Ground, dark theme
#0E0E11 - Text
#F5F5F7 - Accent
#9478F8 - Primary action
#B9A8FB - Brand tile
#6D3BF5
- Inter Display and interface
